When Audi/Volkswagen isn't using software to cheat emissions tests so they can lie about the degree to which they're poisoning the environment, their PR department - in it's infinite wisdom, is cooking up stupid campaigns like their new wage gap ad. In it, a white male father is wrought with shame over the oppressive patriarchy's threat to his precious daughter.
What do I tell my daughter? Do I tell her that her grandpa’s worth more than her grandma, that her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued less than any man she ever meets? Or maybe I’ll be able to tell her something different.
See this marketing disaster for yourself. Note the "Top Gun" maneuver when she hits the brakes and sends a fat patriarchy kid into a spin.
Oh my God. Just tell her you're a huge cuck.
Not surprisingly, people aren't buying Audi's SJW racket:
Perhaps it's because the "wage gap" is easily explained by lifestyle choices? This isn't some issue of discrimination or "equal work for equal pay" whatsoever. Per Pew Research:
As Millennial women come of age in the “lean in”1 era they share many of the same views and values about work as their male counterparts. They want a job they enjoy that provides security and flexibility, and they place relatively little importance on high pay. At the same time, however, young working women are less likely than men to aspire to top management jobs... The gender gap on this question is even wider among working adults in their 30s and 40s, the age at which many women face the trade-offs that go with work and motherhood.
And as D.C. McAllister of PJ Media writes:
Surprise, surprise. The wage gap is caused by women’s choices. Progressives are all about a woman’s right to choose, aren’t they? Well, women, more than men, choose to interrupt their careers to take care of their families.
•42% of women choose to reduce their hours worked to care for family members compared to 28% of men
•39% of women choose to take significant amount of time off compared to 24% of men
•27% of women choose to quit their jobs compared to 10% of men
•13% of women choose to turn down a promotion compared to 10% of men
Additionally, research shows that women will never make up half of the U.S. workforce because of their personal choices, not because of discrimination.
It's obvious that Audi's PR department is full of morons who didn't think to google the subject before basing an entire advertising campaign around a falsehood.
They are getting LIT UP in their twitter feed.
Reactions around the web have been entertaining per usual:
.@Audi the champion of women, has no women on their board. pic.twitter.com/HAqDPb5UM2
— Charlie Kirk (@charliekirk11)
@Audi Selling my Audi tomorrow! Last one!! #nomoreaudi #audisucks #boycottaudi #volvonewcustomer
— Jennifer Baker (@JenniferQBaker)
And Mark Dice is hilarious:
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