Authored by Tom Phillips via Buzzfeed.com,
The anger factory has changed a bit since 2013...
1. Somebody, somewhere does something bad.
Tom Phillips / BuzzFeed / Getty Images
2. Somebody spots the bad thing.
Tom Phillips / BuzzFeed / Getty Images
4. Tweets about the bad thing start to go viral.
Tom Phillips / BuzzFeed / Getty Images
5. One of the most viral tweets will just be a screenshot of somebody else's tweet, by someone with a verified account.
Tom Phillips / BuzzFeed / Getty Images
6. The most viral tweet about it will have a completely inaccurate claim in it.
Tom Phillips / BuzzFeed / Getty Images
7. The correction will get 12 retweets.
Tom Phillips / BuzzFeed / Getty Images
8. People start sending angry messages to the wrong Twitter account.
Tom Phillips / BuzzFeed / Getty Images
9. The media quickly spots the growing anger over the bad thing, and writes articles about it.
Tom Phillips / BuzzFeed / Getty Images
10. Just as quickly, there is a backlash against people thinking that the bad thing is bad.
Tom Phillips / BuzzFeed / Getty Images
11. ...even though by this point people are mostly just making jokes?
Tom Phillips / BuzzFeed / Getty Images / Fox
12. The people who did the bad thing apologise for the bad thing.
Tom Phillips / BuzzFeed / Getty Images
13. People mostly seem to accept the apology!
Tom Phillips / BuzzFeed / Getty Images
14. Then suddenly there are Nazis everywhere.
Tom Phillips / BuzzFeed / Getty Images
15. Holy shit so many Nazis.
Tom Phillips / BuzzFeed / Getty Images
16. For unclear reasons, somebody doxxes the person who got mistaken for the people who did the bad thing.
Tom Phillips / BuzzFeed / Getty Images
17. The people who apologised for the bad thing now apologise for their apology.
Tom Phillips / BuzzFeed / Getty Images
18. Somebody makes a video about the whole thing.
Oh no, the liberals have been TRIGGERED again. pic.twitter.com/DXKIp1HsYv
— The Liberated Brain (@Liberated_Brain)
19. Everybody will accuse pretty much everybody else of being “bots”.
Tom Phillips / BuzzFeed / Getty Images / Fox
20. And then...
Tom Phillips / BuzzFeed / Fox News
21. The President of the United States of America is tweeting about it.
Tom Phillips / BuzzFeed / Donald Trump
22. Now lots of people are replying to the President of the United States!
Tom Phillips / BuzzFeed / Getty Images
23. People have ~theories~ about what’s going on.
Tom Phillips / BuzzFeed / Getty Images
24. These theories are quite extensive.
Tom Phillips / BuzzFeed / Getty Images
25. They go on for really quite a long time.
Tom Phillips / BuzzFeed / Getty Images
26. Such a long time.
Tom Phillips / BuzzFeed / Getty Images
27. Eventually, the people who apologised for apologising about the bad thing have to apologise for their apology about the first apology.
Tom Phillips / BuzzFeed / Getty Images
28. The story is now, somehow, front page news around the world for the next week.
Tom Phillips / BuzzFeed / Getty Images / NY Times
29. It will never stop. We live in a hell we have made for ourselves. There is only one escape.
